Friday, 23 April 2010
Knowing it arrived – gets the biggest vote
To some, 2010 is witnessing the first “Internet General Election”.
It’s reckoned that Facebook, Twitter, web sites, podcasts and emails are playing a major role in the campaigns of political parties.
That said, traditional channels like direct mail are still rated as highly important.
There’s something reassuring about a piece of paper, an envelope, a stamp … and knowing that it WILL arrive (even if it’s binned two seconds later).
Electronic invoicing goes further. Suppliers don’t just send invoices – and hope for the best.
With a quality e-invoicing system, they can log in, confirm the arrival of their invoice … and watch its progress through the approval process. There’s no need to check and chase.
Something similar would appeal to the politicians. Imagine if they could track your movements … from opening their flyer … all the way to casting your vote at the ballot box.
On second thoughts, what a chilling prospect!
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